Brett Petersel

Brett Petersel

I work for dot coms. in New York, NY

I’m an experienced online/social media marketer and content creator with a demonstrated history of creating engaging content and leading detailed projects from concept to completion.

Currently, I manage all horror-related content and partnerships at Letterboxd and oversee the Horrorville community (55,000+ members).

In 2011, I created/founded AlleyWatch, an online publication dedicated to the New York startup scene. As an event organizer focused on the New York tech scene since 2006, with events such as Lunch 2.0, Digital Somethings and NextWeb (acquired by/merged into Mashable), I started AlleyWatch to provide a foundation online for New York’s tech communities to connect and learn about/from each other.

My work within the media space has been both featured in and recognized by the Huffington Post, BizBash, Cnet, ABC News, We Are NYC Tech, TechCrunch, Letterboxd, NYConvergence, Nylon's Men's Magazine, Mashable, CNN, Samsung, Zemoga, Oracle, Smedio, Digiday, Forbes, and Business Insider, as well as by/on Techweek's Top 100 (2015).

Work Experience

2020 — Now
  • Develop long-term relationships with a portfolio of content partners, such as FANGORIA, LG OLED, Shudder, Netflix, Gunpowder & Sky (ALTER, Dust), Morgan Creek and IFC Midnight, while connecting regularly with key business executives and partners.
  • Work closely with the business development and marketing teams to identify, create, and execute marketing opportunities for new or existing partners.
  • Contribute to both Letterboxd's How I Letterboxd series and Journal publication.
  • Manage/Edit Letterboxd's horror community, Horrorville, which has 75,000+ members.
2023 — Now
  • Wrote both blog content and film reviews for LG OLED's Letterboxd account.
  • Implemented SEO best practices to enhance the discoverability of blog and film review content.
2022 — 2023
  • Supported the AWS GSMT team in setting and communicating overall goals and key performance metrics for the business unit.
  • Worked with the global social media team to define, create and maintain detailed documentation (SOPs) and workflow processes for all social publishing.
  • Owned functional/operational social media support tickets, requests, escalations, etc. from AWS social media users.
  • Maintained both the administration of AWS' Sprinklr environment (300+ active users) and 75+ AWS brand social media accounts across existing and emerging social platforms.
2023 — 2023
  • Created copy and image/video assets for Dread Central's social media channels (Facebook, Instagram, Twitter, YouTube).
  • Ensured all copywriting and content were presented through an inclusive lens.
2022 — 2022
  • Worked with the global social media team to maintain detailed documentation (SOPs) and workflow processes for all social publishing.
  • Supported the AWS team in setting and communicating overall goals and key performance metrics for the business unit.
2021 — 2021
  • Worked with both Undock's CMO and Marketing Manager to develop project plans and manage the workflow for all creative work from brief-intake to final execution.
  • Drafted emails, newsletter, social media, and blog content for the company's content strategy and reinforce key brand messages.
2015 — 2020
  • Worked with band members to execute cohesive and engaging social media strategies.

  • Managed Atari Teenage Riot's social media messaging and interactions across social media platforms, incl. Facebook, Instagram, Twitter, Spotify, Apple Music, Vimeo, YouTube, Soundcloud, and Tumblr.

2016 — 2018
  • Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more.
  • Identified key insights from data that help inform content, audience development and campaign planning and optimization, and then prepared and delivered findings to key partners.
  • Monitored community/customer engagement, as well as other community-related metrics, and provided reports, insights, and feedback to stakeholders regularly.
  • Worked closely with platforms (Facebook, Instagram, Twitter) and agencies/vendors to identify opportunities.
  • Generated weekly, monthly, and quarterly metrics reports to show high-level overview of social media’s performance.
  • Worked cross-functionally and with social agencies to develop highly engaging, on-time and effective social campaigns to acquire, engage and delight Sling TV subscribers.

Highlights:
From April 2016 to May 2018, Sling TV's Facebook, Instagram and Twitter accounts grew 311%, 1500% and 89%, respectively.

2015 — 2015
  • Developed and executed content and social media strategies to both raise awareness and generate sales.
2015 — 2015
  • Assisted with developing content calendars for social media platforms while ensuring content is aligned with brand voice and strategy to grow fan-base, stir discussion and drive traffic.
2015 — 2015
  • Scouted for talented influencers on Facebook, YouTube, etc. to participate in gen.video’s network and campaigns.
  • Managed the communication with specific groups of video creators around brand programs, including recruitment messaging, email invitations, and customer service.
2015 — 2015
  • Developed and implemented Animoto’s B2B and B2C social media strategy, identifying and evaluating areas of opportunity to ensure strategy engages key stakeholders.
  • Managed both social media and blog content calendars and ensured that creative deliverables are met in a timely manner.
  • Partnered with appropriate teams for/on marketing campaigns, influencer relationships, and other acquisition efforts.

All blog posts can be found at animoto.com/blog/author/br….

2014 — 2014
  • Maintained and developed the online community strategies for social media campaigns on Facebook, Twitter, and LinkedIn.

  • Provided coaching and training to improve adoption of the Mintent product by each customer.

  • On-boarded new customers (trial and paying) while understanding their use cases and work processes in order to provide the best guidance on how to set up their account(s).

  • Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas.

2011 — 2014
CEO and Founder at AlleyWatch
  • In September 2011, I created/founded AlleyWatch as both a newsletter (15,000+ subscribers) and online publication dedicated to the New York tech scene. In 2012, I raised a seed round and hired an executive team to grow the company.
2013 — 2013
  • Developed creative, efficient methods to drive awareness and engagement to the #GivingTuesday website by identifying key Internet and technology companies to align with.
  • Managed #GivingTuesday’s social media channels with the UN Foundation to promote the initiative’s message and global partners.
2013 — 2013
  • Created and led community & marketing initiatives to maintain strong, strategic relationships with conference speakers, attendees, sponsors/partners, and startups.
2012 — 2012
  • Managed all building operations and communicate with market support to ensure highest level of member satisfaction
  • Developed community initiatives designed to create connections between members, including member introductions, overseeing events, electronic and print communications, and building tours.
  • Managed a team of community managers to reach sales goals and execute on their objectives as an individual and a team.
2011 — 2012
  • Identified and managed traffic-driving, revenue-generating, and brand-building opportunities.
  • Enhanced content partnerships with established media brands (USA Today, Washington Post, Yahoo!, Zite).
  • Assisted advertising agency (Federated Media) with creation of campaigns by creating headlines and focus of content.
2011 — 2011
  • Assisted in the development and execution of PR strategies, including all areas of integrated communications (media relations, social media, creative, brand integration, talent integration).
2007 — 2011
  • Managed monthly reports for partner content performance, focusing on audience analytics, engagement and referral traffic.
  • Planned and executed national events (US Summer Tours, SXSW, Social Good Summit etc.).
  • Created and launched social strategies for the Mashable brand across Facebook, Twitter, Meetup.com and other social channels.
  • Established relationships with companies and vendors to grow Mashable’s brand through content and mobile partnerships.
  • Launched the first-ever worldwide Social Media Day, which included more than 10,000 participants in over 100 countries.
  • Created and managed Mashable's social media support channels ("MashableHQ") across Facebook, Instagram, Tumblr, and Twitter.

Education

Side Projects

2023

Working out can be scary but not if you have the DEADLIEST HOME WORKOUT VIDEO EVER MADE!

2023

About the film:
After several failed rounds of IVF, an artist retreats to her remote cabin to throw herself into work – only to be met by a dark, sinister presence that ultimately forces both a confrontation… and a choice.

More info: vimeo.com/685757635

2021

Alley is working to enforce and ensure that Internet safety rules and regulations are followed and enhanced.

Social media platforms and other corporations have implemented their versions of TOS (Terms of Service), but have not enforced them. This has allowed multiple acts of harassment to occur, leaving a trail of victims in its path. We can no longer allow this to happen.

Alley's goal is to monitor, legislate, and enforce new TOS for and with these platforms to ensure that no criminal activity of any kind is slipping through the cracks.

2001

I ran a record label from 2001-2007, releasing albums from some of my favorite artists, including Bomb 20, Christ Analogue, and Heartworm.

Contact

Bandcamp
Blue Sky
Bookwyrm
CrunchBase
Discord
Dribbble
Etsy
Facebook
GoodReads
Instagram
Last.fm
Lazy
Letterboxd
Letterboxd
LinkedIn
MediaKits
Medium
Pocket
Post.News
ProductHunt
Republic
Scener
Serialized
Snapchat
Soundcloud
Spotify
Spoutible
Substack
T2
Threads
TikTok
Tumblr
Twitter
Undock
Venmo
Vimeo
Youtube

Writing

2023

After Suitable Flesh's festival run (including Tribeca and Fantastic Fest), Suitable Flesh hits Shudder this weekend (October 27, 2023)! To celebrate Joe Lynch's new horror erotica, we got his four favorites at one fest and his cast’s—including Heather Graham, Barbara Crampton and Judah Lewis—at another.

2023

It’s a match made in hell as Horrorville editor Brett Petersel joins Gemma and Slim in a basement studio surrounded by zombies to talk through four of his favorite horror films: Clive Barker’s Nightbreed, Karyn Kusama’s The Invitation, Bruce McDonald’s Pontypool and Waxwork from Anthony Hickox. We’re talking uncomfortable dinner parties, single-location horror, Gemma’s terror of wax museums, Slim’s fear of terrible podcasting etiquette and how Brett’s love of Nightbreed could rescue people from cults. Plus: that one time Brett and Slim met Tom Cruise together.

2023

Filmmaker Lee Cronin talks with Horrorville editor Brett Petersel about creative weaponry, leaving the cabin behind and the many gallons of blood it takes to make an Evil Dead movie.

2022

Horrorville editor Brett Petersel shakes the Christmas presents to find a robotic Santa Claus, a killer Christmas tree and an extremely evil Grinch among this year’s holiday horror treats.

2022

Horrorville editor Brett Petersel invites the Letterboxd crew to revisit their favorite classic and current first-time horror watches of 2022.

2021

Sarah and Carrie are joined by Brett Petersel to discuss the copious amounts of food in American psycho - from the many pretentious dishes to the desperately coveted restaurant reservations, score that table at Dorsia and join us for a delicious chat.

2011

What 30 of the best minds in social think large brands must do to succeed in being social at scale.

2023

IMDb: imdb.com/title/tt28346132
Letterboxd:

A filmmaker hires AI Sex Dolls to save his disrupted porn biz, but his fantasy of porn mogul dreams, soon turns into his worst nightmare.

2023

IMDb: imdb.com/title/tt25727616
Letterboxd:

The lead singer Michelle Shock has been accused of Devil worship by the media. She gets replaced by Jamie, things get crazy as Michelle invokes a demon to take her revenge.

2010
The Real-Time Web at 140 Conference
Barcelona
2009
Social Media-related at Social Media Jungle